New Giving Options and Planned Giving Resources for Zonta Donors
To maximize fundraising revenue, the Zonta Foundation for Women has a new partnership with Freewill. FreeWill provides digital tools, educational resources and fundraising support that can help the Zonta Foundation for Women strengthen its planned giving program and encourage gifts of non-cash assets. Its offerings include the Planned Giving Suite and the Smart Giving Suite. We will begin to promote these opportunities with our upcoming Every Member Every November campaign.
FreeWill helps to make legacy giving more accessible by offering free estate-planning tools for eligible donors, making it easier for them to include the Foundation in their estate plans. For Zonta, these resources can strengthen the Zonta 1919 Legacy Circle, encourage more members and supporters to consider leaving a lasting legacy, and help develop a more consistent planned giving pipeline.
FreeWill’s Smart Giving tools will help Zonta Foundation for Women accept and promote gifts beyond traditional cash or credit card donations. These gifts can provide donors with additional ways to donate, while potentially unlocking significant philanthropic resources.
| Giving option | Potential benefit to Zonta |
| Donor-Advised Funds (DAFs) | Simplifies grant recommendations from eligible donor-advised fund accounts. |
| Stocks and securities | Enables donors to contribute appreciated investments without selling and donating cash themselves. |
| Qualified Charitable Distributions (QCDs) | Allows eligible U.S. IRA owners to make qualifying charitable gifts directly from their retirement accounts. |
| Cryptocurrency | Offers another option to donors who hold digital assets. |
Although most Smart Giving options are specific to the U.S. financial and tax system, international donors may also benefit from access to these resources:
- U.S. assets held by donors abroad: A donor living outside the United States may have U.S. – based property or investments. FreeWill states that its wills can address property located in all 50 U.S. states and Washington, D.C.; foreign property may require separate estate-planning advice.
- U.S. – based account holders: International donors who maintain eligible U.S. brokerage accounts, IRAs or donor-advised funds may have opportunities to use applicable non-cash giving methods.
FreeWill offers an opportunity to expand the Foundation’s fundraising beyond traditional donations. Combining planned giving resources with accessible non-cash giving options will support long-term financial sustainability.
